Between professional waxing appointments, laser treatments, and high-end razors, the cost of maintenance can reach thousands of dollars over a lifetime.
The fashion and beauty industries have noticed the shift. Brands like and Billie have gained massive popularity by marketing products specifically for pubic hair care, rather than just its removal. This "pro-choice" grooming movement emphasizes that whatever a woman chooses to do with her body hair—keep it, groom it, or remove it—should be based on her personal comfort, not social pressure. Deconstructing "The Porn Standard" Shaving often results in
Pubic hair helps regulate moisture and reduces friction during exercise or sexual activity, protecting the sensitive skin of the vulva. 2. Deconstructing "The Porn Standard" From a medical perspective
Shaving often results in painful ingrown hairs, folliculitis (inflammation of the hair follicles), and "razor burn." By reducing the frequency of removal, many women report a significant decrease in chronic skin irritation. folliculitis (inflammation of the hair follicles)
The 2022 trend is also a direct response to the "pornification" of female grooming. For years, the hairless look—often popularized by the adult film industry and mainstream media in the early 2000s—became an unrealistic benchmark for beauty.
From a medical perspective, pubic hair serves several vital functions that have been overlooked in the era of total hair removal: