24kgoldn, Lil Tecca - Prada (official Video) Instant

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . 24kGoldn, Lil Tecca - Prada (Official Video)

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear. While the song focuses on the luxury brand,

24kGoldn, Lil Tecca pine for “Prada” in new single, visual creating a retro Y2K-inspired aesthetic.

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.