Three major forces are currently reshaping how content is produced and consumed: 2025 Digital Media Trends | Deloitte Insights
Nearly 47% of Gen Z and 33% of Millennials now cite social media videos and livestreams as their favorite form of video content.
North America remains the dominant region, capturing over 37% of the global market. 2. Shifting Consumption Habits
This report examines the current state of entertainment and popular media as of early 2026, focusing on market growth, shifts in consumer behavior among younger generations, and the transformative role of Artificial Intelligence.
In 2025, advertising was the dominant revenue model with a 47% share, though subscription models are currently the fastest-growing segment.
The global market is projected to reach $2,786.1 billion by the end of 2025. Revenue Drivers: