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The most relevant paper addressing "entertainment and trending content" within a social media marketing context is (published March 2026), which specifically uses "Entertainment and Trends on Social Media" as a core research variable. Key Research Papers

💡 : Trending content is increasingly driven by video-first formats and the authenticity of creators, which bridges the gap between high-level branding and relatable entertainment. (PDF) The allure of luxury brands' social media activities Anny.Aurora.und.Lara.Cumkitten.FFM.BBC.Dreier.D...

: Analyzes how "aesthetic appreciation" and "entertainment" satisfy affective needs for millennial consumers. : The Deloitte US Media & Entertainment report

: The Deloitte US Media & Entertainment report highlights "unprecedented disruption" as digital natives force categories to converge. : Research from the Pew Research Center tracks

: This study examines how entertainment and trend-driven content make cultural information relevant to younger generations.

: Broadly defined as information created to inform, educate, or entertain across books, videos, and social posts.

: Research from the Pew Research Center tracks how the public engages with trending platforms like TikTok, YouTube, and Instagram.