Attitudes And Attitude Change Now

The emotional reaction or feelings toward the object (e.g., "I love this brand").

Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change Attitudes and Attitude Change

This model suggests two "routes" to persuasion: The emotional reaction or feelings toward the object (e

Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude Attitudes and Attitude Change