: Features longer-form content such as "Move Yo Body" compilation videos of funny dances and high-energy workout routines.
: The brand actively fosters a community of "plus girlies" and curvy women, prioritizing self-love and mutual encouragement. Core Media Channels
You can find MYB entertainment and community content across these platforms: : Features longer-form content such as "Move Yo
"Posed vs. Realistic" body image posts designed to remind followers that all bodies are "made to move" and beautiful in every angle. MYB encourages community participation through:
: The primary hub for "festivalseason" recaps, new apparel drops, and motivational reels emphasizing authenticity. Realistic" body image posts designed to remind followers
Recaps of events like the Atlas Wyld Festival and Okeechobee, highlighting the intersection of EDM culture and movement.
: Used for viral dance challenges and quick, energetic clips that mirror the "pure party atmosphere" of dance-based fitness. Key Content Categories The brand's media strategy focuses on three main pillars: Content Focus Festival & Rave : Used for viral dance challenges and quick,
MYB content is centered on the mindset—showing up as your authentic self and choosing joy without judgment. The Vibe : A blend of fitness, music festivals, and freedom.