The story of the music video for by bbno 's album Eat Ya Veggies , the video trades typical high-budget hip-hop tropes for surreal, slapstick humor. The Setting and Concept
See the armored antics and the creative process behind the hit video: bbno$ & Rich Brian - edamame (Official Video) YouTube · bbno$ How BBNO$ came up with “edamame” YouTube · Daniel Wall bbno$ & Rich Brian - edamame (Official Video)
The video is set in a lavish Los Angeles mansion. Instead of the usual "flashy cars and champagne," director cast bbno$ and Rich Brian as knights who spend their day performing ordinary household tasks while wearing 25-kilogram suits of plated metal armor. The story of the music video for by
: They take their dogs for a walk in the Hollywood Hills and play ping pong and basketball. : They take their dogs for a walk
The video's humor and viral potential were immediate; a single TikTok clip of the rappers in their armor gained over a million likes, helping the song explode into a global hit with hundreds of millions of streams.
and Rich Brian rented the armor, which Brian later described as incredibly uncomfortable because they forgot to include the shoulder pads, leaving the weight of the metal to press directly on his deltoids.
: The "story" takes a fantastical turn when fellow rapper Yung Gravy appears as "The Evil Wizard," shooting lightning at them during their stroll.