When we see a face, the fusiform face area (FFA) activates; when we see a house, the parahippocampal place area (PPA) responds.

Brain, Self, and Consciousness: Explaining the Conspiracy of Experience

The relationship between the physical brain, the ephemeral sense of "self," and the broader phenomenon of consciousness has long been described as a "conspiracy of experience". This term captures the mystery of how the purely physical, chemical, and electrical activities of the brain vanish into the seamless subjectivity of a self-aware individual. 1. The Anatomy of Consciousness