But Wait ... There's More!: Tighten Your Abs, M... Site

From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays .

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry But Wait ... There's More!: Tighten Your Abs, M...

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase. From the motivational energy of Tony Robbins to

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. They identify a problem you didn't know you

While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: