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Major carriers have shifted away from direct BOGO hardware to "On Us" deals, which often provide similar value but with stricter requirements.

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Retailers use BOGO strategies to increase product turnover and "lock in" customers. Psychology of BOGO: Boost Conversions with Free Offers Major carriers have shifted away from direct BOGO

: Currently focuses on BOGO service lines, allowing customers on premium plans like Go5G Next or Experience Beyond to add a second line for free when paying for one. How the "Free" Math Actually Works buy one get one mobile offer