: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion
The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated) buying power by ethnic group
: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020. : Nearly 25% of Hispanic consumers purchased via
: High educational attainment, increased entrepreneurship, and rapid population growth. and rapid population growth.