A Name — Buying Rights To

Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it.

Approximately $350 per class (more flexibility).

You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom buying rights to a name

You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class.

A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment) Verify the mark is active, not in legal

Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class.

A legal contract must document the transfer of "goodwill" associated with the mark. The fee is approximately $40 for the first mark

The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark