: Designing an experience begins with identifying the core emotion you want to evoke. This serves as the foundation for all creative decisions.
The methodology is structured around several creative pillars: El Efecto WOW(r) La Tecnica Pa Mari Carmen O...
The fundamental goal of the WOW Effect is to take something that already exists—whether a product, a service, or a personal interaction—and make it special, transforming it from common to extraordinary. Obregón posits that we live in a "hyper-saturated" world where traditional marketing is no longer sufficient; to be noticed, one must create experiences that people remember, recommend, and want to relive. Key Components of the Technique : Designing an experience begins with identifying the