A sequence recreating the rap battles from his own film 8 Mile , featuring his character B-Rabbit facing off against Slim Shady .

The video was notably banned from the BET network following complaints, though MTV continued to air it, where it became a highly requested clip.

Released on September 28, 2004, served as the lead single from Eminem’s fifth studio album, Encore . Produced by Eminem and Dr. Dre, the track is classified as comedy hip hop , characterized by its playful beat, intentionally silly hook, and Eminem's cartoonish vocal delivery. Music Video Overview

A week after the release, Jackson called into radio shows expressing his displeasure, calling the video "disrespectful" and "demeaning".

While critical reception was mixed—with some reviewers finding the humor dated or "lazy"—the song was a massive global success: Peaked at on the Billboard Hot 100 .

Eminem dresses as the character and imitates his signature high-pitched laugh throughout the song’s chorus.

Public figures like Stevie Wonder criticized the video, calling it "kicking a man while he's down".