While not a file per se, digital toolkits or data spreadsheets used for this targeted prospecting are sometimes colloquially labeled or archived as "Farming" or "ZIP Code Farming" data. 3. Niche Merchandise & Media
Agents "farm" a specific ZIP code by consistently sending mailers, newsletters, or digital ads to residents to establish themselves as the local expert.
Retailers like Amazon and Fine Art America list items such as the "Organic Farming Sheep and Goat Farming Zip Hoodie" or cow-themed "zip pouches".
In gaming communities, specifically for , users often share mods or configuration files in .zip format.