: Best Buy and others participated in affiliate programs where FatWallet would receive a commission for every sale, a portion of which was returned to the user as cash back . This created a "double-dip" opportunity where consumers could use a credit card with rewards and FatWallet’s rebate.

: Websites like FatWallet revolutionized how people shopped at big-box retailers like Best Buy . For the first time, consumers could compare Best Buy's "Black Friday" doorbusters against online competitors in real-time forums.

Providing a paper on generally refers to two distinct but related concepts in consumer finance and retail: the history of the deal-hunting community FatWallet.com and its impact on retailers like Best Buy , and the theoretical "Fat Wallet" strategy used by savvy consumers to maximize returns through rewards and rebates . 1. The FatWallet.com Phenomenon (1999–2017)

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Accept