Golf: The American Express (2027)

The American Express is the only event on the PGA TOUR to utilize during the week:

Desert Birdies and Basslines: A Guide to The American Express Golf: The American Express

The American Express is only event on PGA Tour to use 3 golf courses The American Express is the only event on

Every January, the PGA TOUR descends upon the Coachella Valley for , a tournament that manages to feel like a high-stakes competition and a massive desert party all at once. Whether you're a die-hard golf fan or just looking for a fun weekend in La Quinta, this event is a standout on the PGA TOUR calendar . A Legacy of Desert Greatness Founded in 1960 as the Palm Springs Golf

While we know it today as , this tournament has a legendary history. Founded in 1960 as the Palm Springs Golf Classic , it became synonymous with Hollywood icon Bob Hope for nearly 50 years. It was once famous for its unique five-round format and a star-studded celebrity pro-am that featured everyone from Frank Sinatra to sitting U.S. Presidents.