: Widely cited as the font used for the central "Harley-Davidson" text in many official branding and signage applications.
The brand's visual identity is anchored by the , which was first trademarked in 1910. Harley Davidson Font
: Often used as the clean, sans-serif base for the "Harley-Davidson" text in modern iterations of the bar-and-shield logo. : Widely cited as the font used for
: The text in the lower portion of the shield is typically hand-drawn and varies across different logo versions. History of the Branding : The text in the lower portion of
While the primary branding often uses custom hand-drawn elements, certain commercial fonts are closely associated with the brand:
: Designed by Janet Davidson, aunt of the company's founders, the original logo featured tall, tight lettering to fit the narrow horizontal bar.
: The classic orange (specifically Harley-Davidson Orange #F58220 ), black, and white scheme was introduced in 1933.