Buyers — Home

According to the latest National Association of REALTORS® (NAR) Generational Trends Report , the market is largely fueled by experienced, repeat buyers.

Provide a checklist of (insurance, taxes) for first-time buyers. Compare new construction vs. existing home pros and cons. Let me know which area of the report you want to expand! The 2026 New-Home Market: A Rare Opportunity for Buyers?

Experts and recent surveys highlight the psychological shift among current prospective buyers.

Over 27% of buyers are now using AI tools to compare mortgage rates, simulate payment scenarios, and review neighborhood data. Community Perspectives

Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.

Active for-sale listings are projected to rise by roughly 9% to 10% in 2026, marking the third consecutive year of gains and giving buyers more choice.

Nominal home prices are expected to rise modestly by 1% to 3% , but because wages are growing at a faster rate (3.6%+), the "real" cost of buying is technically declining for many.