Don't pay for "Flawless" (FL) or "Internally Flawless" (IF) ratings. You are paying a massive premium for a difference you can only see under a microscope. Look for .
Buying an Engagement Ring in 5 Simple Steps | How-To Guide - 5 Steps to the Perfect Ring
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Retail stores have massive overhead and often markup diamonds 20–50% higher than online wholesalers.
Diamond prices jump significantly at "magic numbers" like 1.00ct, 1.50ct, and 2.00ct. Don't pay for "Flawless" (FL) or "Internally Flawless"
Most people obsess over (size), but Cut is what actually makes a diamond look good.
Buy a 0.90ct or 0.95ct diamond. Visually, there is no detectable difference from a 1.00ct stone, but you can save 20-30% because it falls just under that psychological pricing threshold. Buying an Engagement Ring in 5 Simple Steps
Avoid "EGL" or "IIDGR" certificates, which are often "graded soft," meaning they’ll call a stone a "Color G" when a GIA lab would call it an "I." You end up paying for quality you aren't actually getting. 2. Prioritize "Cut" Over Everything