How To Buy A Soulcycle Franchise (2026)

: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained)

: Also owned by the Equinox Group, this brand does offer franchising opportunities if you want to stay within the same parent company ecosystem. how to buy a soulcycle franchise

: By owning every studio, SoulCycle ensures that the "sanctuary" experience—including candlelit rooms and legendary instructors—remains identical across all 60+ locations. : A major player in the high-intensity boutique

: The most direct competitor with a well-established global franchise system. : By owning every studio, SoulCycle ensures that

If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models:

Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model