This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.
: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. How to gain customers and increase profits with...
: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. This book is a practical, 215-page guide designed