Steffi's Recipes
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: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe

: In 2026, the brand launched a "NutriRich" formula, adding Vitamins A, D, E, and B12, along with Omega-3 ALA.

Despite being synonymous with margarine, technically isn't margarine by legal standards.

: Model Fabio Lanzoni became the face of the brand in 1994, appearing in dramatic commercials where his only line was often the brand's name.

: This spread contains less than 80% fat, officially classifying it as a vegetable oil spread . It is made primarily from water, soybean oil, and palm oil. 🎬 The "Fabio" Era and Pop Culture

: The name reportedly came from a comment made by the husband of a company secretary in 1979 while sampling the prototype.

The brand’s fame exploded in the 1990s through its marketing, which leaned heavily into romance-novel aesthetics.