The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .
Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights The lyrics trace a journey from being "lovers"
Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories . Bittersweet Lyrics and Themes Solo sets for each