Incantation (2022) (chinese) -

: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements.

: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing. Incantation (2022) (Chinese)

Other formal writings treat the film as a case study in marketing and folklore horror: : It analyzes the "fourth wall" breaking and

: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace. Incantation (2022) (Chinese)