Keri Hilson Ft. Nelly - Lose Control (official Video) May 2026

The 2011 music video for featuring Nelly , serves as a high-concept visual directed by Colin Tilley for Keri Hilson’s second studio album, No Boys Allowed . Visual Narrative & Aesthetics

Director Colin Tilley employed "artistically stunning" visuals, shifting away from his typical shadow-heavy style seen in works like "One Night Stand" to a more "summertime-ready" and vibrant desert glow. Musical Composition

Many critics noted strong stylistic similarities to Rihanna’s sound at the time, specifically comparing it to tracks like "What’s My Name?". Keri Hilson ft. Nelly - Lose Control (Official Video)

The track was produced by the Norwegian duo StarGate , known for hits like Beyoncé's "Irreplaceable". It features a reverberating keyboard riff and "slinky synths".

The video is primarily set in a desert at night, utilizing a lagoon and various sand-swept environments to create a "warrior princess" motif. The 2011 music video for featuring Nelly ,

The song revolves around a club attraction, with the chorus—"Shake, wind, and roll"—serving as both a dance instruction and a suggestive command for intimacy. Nelly contributes a "sexually charged" verse that acts as a counterpart to Hilson’s vocals. Strategic Context

Released as the fourth or fifth single from the album, the song was intended to capture the Top 40 and Rhythmic charts by blending R&B with dance-pop elements. The track was produced by the Norwegian duo

Unlike the urban "pretty girl" aesthetic of her previous single, "Lose Control" leans into raw sex appeal and physical dominance. One notable scene features Hilson’s crew dragging Nelly through the sand, emphasizing the "No Boys Allowed" album theme of female empowerment and control.