Reciting it 100 times daily can erase 100 bad deeds and grant the reward of freeing ten slaves.
"There is no god." This acts as a total rejection of any false deities, idols, or worldly objects of worship. La Ilahe Illallah Zikir
Performing the zikir solely for the sake of Allah. Reciting it 100 times daily can erase 100
Loving the statement, its requirements, and those who act upon it. Virtues and Benefits La Ilahe Illallah Zikir
"Except Allah." This confirms that Allah is the only one truly worthy of worship, obedience, and ultimate devotion. 7 Conditions for Sincerity