The collaboration kicked off with a viral marketing campaign where Lil Nas X was jokingly "appointed" as the . This tongue-in-cheek persona allowed the artist to bring his signature flair to the gaming community, promising to "make the biggest anthem of all time." Breaking the "Hype" Formula
For the hardcore fans, the video is littered with references to past championships and iconic plays that defined the game's decade-long history. Impact and Legacy
Giant, mechanized versions of League champions are controlled by real-life pro players like CoreJJ, Humanoid, and Chovy.
The accompanying music video is a love letter to the League of Legends pro scene. Set in the city of (the host of the 2022 Finals), it features:
"STAR WALKIN’" initially received mixed reviews from fans who missed the "heavy" sound of previous years. However, its longevity proved its worth. It climbed the global charts and culminated in a massive , featuring a 40-foot-tall mechanical demon and a dazzling light show.
Co-produced by Cirkut (known for hits with The Weeknd and Katy Perry), the track was designed to be as much of a radio hit as a stadium roar. The Animated Spectacle