Making Numbers Count By Chip Heath Pdf Now

If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action.

Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ". Making Numbers Count by Chip Heath Pdf

Use a few well-known "landmarks" to help people navigate unfamiliar data. If all the world’s water were in a

Instead of using raw percentages or large figures, use comparisons that people can visualize immediately. Making Numbers Count by Chip Heath Pdf

The book is structured around four main principles for making data "click": 1. Translate Everything into Human Terms