Despite their market size, older adults report a persistent lack of meaningful representation in media content. Tech Adoption Continues Among Older Adults - AARP

Following the news is considered a vital civic duty by 58% of those 65+, compared to only 32% of adults under 50.

While they remain the "most committed" TV watchers—66% watch 3+ hours daily—this viewing is shifting from live TV to streaming and digital news.

On streaming platforms, crime dramas and procedurals (e.g., Reacher , NCIS ) are highly favored.