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While some progress has been made in recent years, mature women—generally defined as those aged 40 and older—remain significantly underrepresented and frequently stereotyped in the entertainment industry. Current research highlights a "vanishing act" where female representation drops sharply once actresses reach their 40s. Representation Disparity

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: Representation is slightly better on streaming (34%) compared to broadcast TV (25%), but still far from gender parity. While some progress has been made in recent

: In 2023, only three films featured a woman aged 45 or older in a leading role, compared to 32 films featuring men in that same age bracket. : In 2023, only three films featured a

The disparity between male and female characters over 50 is stark across all entertainment platforms: : Only 1 in 4 characters aged 50+ are women.