: Tools like Sora and Runway have moved from experiments to primetime, creating filler scenes and even entire "synthetic celebrities" and AI idols.
In 2026, the landscape of is defined by a shift from passive viewing to active participation, driven by Generative AI (Gen AI) , the "experience economy," and a demand for radical authenticity. 1. The Rise of "Synthetic" vs. Authentic Content NWOxxxCOLLECTIONZip13zip
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY : Tools like Sora and Runway have moved