I cannot see the specific contents of your file "OLD CRTO.pdf" as I do not have access to your local files or attachments unless the text is pasted here.
Are you optimizing for Conversion (CPA) , Clicks (CPC) , or Revenue (COS) ? OLD CRTO.pdf
Understand how the document defines a "win" (e.g., 30-day post-click vs. 24-hour post-view). 📈 Phase 3: Optimization Workflow If this is a "how-to" guide, follow this recurring cycle: I cannot see the specific contents of your file "OLD CRTO
Identify where users drop off (homepage vs. basket). OLD CRTO.pdf
"Old" CRTO documents often focus on legacy setups. Look for these key sections in your PDF: