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The term "tercyduk" is often used in Indonesian online news to attract readers through multimedia-heavy content. It reflects a digital culture where public figures are closely scrutinized, often leading to rapid-fire "cancel culture" or collective moral judgments.

As of 2026, Indonesia is increasing its focus on regulating the digital space, including new protections for children online and restrictions on social media access.

Indonesian scholars emphasize that the lack of digital literacy often leads to the manipulation of digital spaces where mass judgment (often seen in the comments of "tercyduk" posts) is used as a tool for repression. NARRATIVES CULTURAL - e-Journal Era Digital Nusantara

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