Plenti Best Buy May 2026

Best Buy has significantly expanded its content strategy through the launch of , a 70,000-square-foot facility dedicated to producing bespoke video content for its own channels and partners. This shift aims to move the brand from "expert advisors" to a hub for "discovery and possibility" under its new tagline, " imagine that ". Content Ecosystem & Platforms

: Launched in April 2025, this platform allows influencers to create curated shoppable storefronts on BestBuy.com and earn commissions on sales. plenti best buy

: The Best Buy app now features a Discover tab and a " Shop with Videos " experience, offering personalized video content and tech tips. Best Buy has significantly expanded its content strategy