: The rise of "IPTech" (tools like digital watermarking and blockchain) allows creators to protect their work and verify content origin, helping audiences distinguish human-led storytelling from automated output. 3. The "Experience Economy" and Fandom
: To combat "subscription fatigue," platforms are moving toward unified interfaces that aggregate video with other services like gaming, music, and even grocery delivery.
: Integration is becoming key, with direct-to-consumer services often fully integrated into traditional cable or internet provider interfaces to reduce consumer friction. 2. The Industrialization of AI in Media
AI has moved from a speculative experiment to a core operational infrastructure.