Programmatic Media Buying ✦ Quick

A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works

Advertisers can choose from several deal types based on their need for control and scale: programmatic media buying

The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: A direct deal between an advertiser and publisher

Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. and the ad is served instantly.

An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly.