Rob Riches -

1st Place Central Qualifier, Novice (2005) and Middleweight (2006).

He is known for high-volume routines incorporating diverse angles, supersets, and a mix of free weights and cables to target specific muscle heads, particularly his renowned biceps training . Rob Riches

Riches' approach has evolved from a focus on heavy lifting to prioritizing , precision, and sustainable longevity. He emphasizes "feeling the muscle" over ego-driven lifting to maximize muscle density and minimize injury. 1st Place Central Qualifier, Novice (2005) and Middleweight

Riches successfully combined his film degree with fitness by launching The Rob Riches Show and a popular YouTube channel with over 650,000 subscribers. He currently operates Rob Riches Studio in Los Angeles, a private space for 1-on-1 elite coaching and professional fitness content production. 1st Place Central Qualifier