Are you interested in a or more info on the Feed Tha Streets II project?
Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom. Are you interested in a or more info
: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of. : Look for the striking shots of money
"Down Below" remains one of Roddy’s most celebrated tracks, often cited by fans as "real motivation". Its popularity even led to a unique "Trap Symphony" version, where Roddy performed the hit alongside an eight-piece orchestra, further proving the song’s timeless appeal. : Roddy highlights the moment he "had to
: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it".
Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.