It is often fueled by "sunk-cost" thinking—the idea that because so much time, money, and effort have been invested, turning back is not an option.
The intensity of this mindset has inspired several creative works: Summit Fever
Professionals may experience "summit fever" when they plow through work assignments without proper resources or neglect family and health to close a deal. It is often fueled by "sunk-cost" thinking—the idea