is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws
: Understanding that every great story needs a challenge to overcome. The Laws of Brand Storytelling: Win--And Keep--...
: Focuses on defining the brand's identity. Key sub-laws include: The Purpose Law : Establishing the "why" behind your brand. is a marketing guidebook by Ekaterina Walter and
: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors The Laws of Brand Storytelling: Win--And Keep--...
Page created in 0.090 seconds with 17 queries.