Them -

Beyond "Them": Why Your Biggest Competition is Yesterday’s Version of You We spend a lot of time talking about .

being the "industry standards" that tell you you're doing it all wrong. Beyond "Them": Why Your Biggest Competition is Yesterday’s

being the critics in the comments section who don't see the vision. adopt their strategies

The biggest mistake we make is assuming "they" have a secret map we don't. We try to mirror their voice, adopt their strategies, and chase their audience. But by the time you've successfully copied someone else, they've already moved on. they've already moved on.