Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why"
High involvement but few differences between brands (e.g., flooring). Understanding Consumer Behaviour
Comparing features, price, and ease of use. Understanding consumer behavior is the study of how
Low involvement with little brand difference (e.g., salt or toothpaste). or organizations select
The actual conversion or "buying" moment.
Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.