Watch U | Buy

Choose a style that fits your daily wardrobe and personality:

Buying a watch is more than just a way to tell time; it's a personal statement, a piece of engineering, and sometimes even a family heirloom in the making. Whether you are eyeing your first "real" watch or adding to a collection, 1. Identify Your "Why" watch u buy

: Simple, elegant, and thin enough to slide under a shirt cuff. Choose a style that fits your daily wardrobe

: Typically have large, easy-to-read dials and oversized crowns. 4. Get the Size Right : Typically have large, easy-to-read dials and oversized

Decide on a budget and stick to it. Remember that most watches are not "investments" that go up in value; they are items to be enjoyed. Experts at GQ and Wired point out that there are incredible options at every price point, from under $1,000 for a solid or Casio to $4,500+ for luxury entries like the Tudor Black Bay .

The "engine" of the watch defines its character and maintenance: