: Purchase or rent movies, TV shows, and music from the iTunes Store or Apple TV app. Apple Books : Buy ebooks, audiobooks, and graphic novels.
Your balance is primarily used for Apple's vast digital libraries and services:
Apple Store sells iTunes Gift Cards, which you can use it to buy Apps on iTunes. Apple Books
When you redeem an (often now referred to as an Apple Gift Card ), the funds are added to your Apple Account balance . This balance is a universal digital currency for Apple's ecosystem, though there are specific differences between older "iTunes" cards and the modern "universal" cards regarding physical products. Digital Content & Subscriptions
The ability to buy physical items depends on the type of card and your region:
: Pay for the all-in-one bundle that combines these services into a single monthly fee. Physical Products (Hardware)
: Buy premium apps, games , or make in-app purchases for items like extra lives or virtual currency.
: Pay for increased cloud storage (e.g., 50GB, 200GB, or 2TB plans).