What Is Programmatic Tv Buying -

When a viewer starts a stream on a service like Hulu or YouTube TV, an automated signal is sent to an Ad Exchange .

While the "buy" happens programmatically, the ad can appear in several different TV environments: what is programmatic tv buying

The shift from traditional to programmatic TV is often described as moving from to audience-first . When a viewer starts a stream on a

Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today. "dog owners earning over $75k").

Within milliseconds, various advertisers’ software—known as Demand-Side Platforms (DSPs) —evaluate if that specific viewer matches their target audience (e.g., "dog owners earning over $75k").