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When Core Values Are Strategic: How The Basic V... Info

Leaders must publicly own up to moments where they failed to live the values, reinforcing their importance.

Strategic values attract "A-players" who share the same mission, reducing turnover costs. When Core Values Are Strategic: How the Basic V...

If the values reward the process of learning, employees are more likely to propose the "crazy" ideas that lead to the next market-disrupting product. 5. Moving from Poster to Practice Leaders must publicly own up to moments where

Strategic values are most visible when things go wrong. A company whose core value is "Customer First" won't hesitate to issue a costly product recall if it protects the user. When Core Values Are Strategic: How the Basic V...

Employees who feel their personal values align with their employer are significantly more engaged and productive. 3. Crisis Resilience and Reputation