The majority of buyers earn over $75,000 annually . Psychographically, they are often "cosmopolitan and status-driven," valuing prestige and exclusivity. 2. Buyer Motivations & Psychographics
Buyers typically fall into one of four primary categories based on their intent: Finding the Right Audience for Your Fine Jewelry
While traditionally associated with older, affluent "connoisseurs," the demographic has shifted significantly due to digital accessibility and changing values.
Women account for over 68% of demand , though the men’s segment is growing as jewelry becomes a mainstream form of male self-expression.
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