As of April 2026, consumer attention is a critical currency, leading platforms to prioritize .
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY As of April 2026, consumer attention is a
Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models Evolving Business Models AI-generated scenes are moving into
AI-generated scenes are moving into primetime, enabling faster production but sparking controversy over human authorship and job security. Consumption Shifts and the Attention Economy The "Streaming
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers.
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy
The "Streaming Wars" have shifted from a battle for volume to a search for .