Your Strategy Needs A Strategy Now
Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"
Harsh environments where current strategies have failed and resources are severely restricted. your strategy needs a strategy
Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). Mold the industry to your advantage by coordinating
Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed Goal: Free up resources to ensure long-term vitality
See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator"
Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"